Category: Small Business

Small Business

Subject Lines 101

Studies have shown that 47 percent of people decide whether to open an email based on the subject line alone. Are your subject lines strong enough to stand out? Remove the guesswork with Subject Lines 101, our free white paper that explains how to create compelling subject lines every time. …
Small Business

A new way for the auto industry to pay

Despite major advancements in the payment industry, there’s no perfect way for auto businesses such as dealerships, repair and body shops, and auto parts providers to make payments. ACH transactions are secure and fast, but require the recipient to supply their private banking information. Credit cards are everywhere, but the …
Small Business

How much should website photos cost?

Your website is often the first impression that customers have with your business. As a primarily visual medium, your website must greet visitors with images that entice them to interact with you. “Photography will capture the essence of the product or service you’re selling,” says Eric Hagen, a UX designer …
Small Business

Enhance your email marketing with Landing Pages

We’re excited to announce that Landing Pages are now available to all users of Deluxe Email Marketing. Landing Pages are a quick, easy and effective complement to your email campaigns. They work in tandem with your email messages to generate interest, capture leads and increase sales. What are Landing Pages …
Small Business

How to create a small business budget

  Roughly 82 percent of small businesses fail in their first five years, many because they run out of capital. A key mistake some small business owners make is failing to create a budget, opting instead to use financial statements or bank account balances to assess the health of their …
Small Business

Speeding into a new era with a revamped logo

After Rick and Kim Archuletta took over R & R Auto Repair, a 40-year-old fixture in Sacramento, Calif., they grew its business by 30 percent in just a few years. However, they still faced the challenge encountered by many well-established small businesses: how to keep an old-school company relevant in …
Small Business

Think you’re ready to be an entrepreneur?

According to the Kauffman Foundation’s State of Entrepreneurship 2017 report, entrepreneurship is on the rebound across the United States. Job creation is on the rise, and optimism has been growing among small business owners.  But before you decide to quit your day job and start a business, it’s a good …
Small Business

5 signs your logo is hurting your business

logo is the visual representation of your business. It should provide a snapshot of your mission and values, and capture the attention of your customers. But for many small businesses, their logo makes the wrong impression. “Your logo represents who you are: It’s your face,” says Anne Gelbman, founder of …