Send holiday emails your readers can’t wait to open

The holidays are right around the corner, but that doesn’t mean it’s too late to start planning your seasonal email campaigns. Already have your holiday planning underway? Great! A little more seasonal inspiration never hurts. That’s why we’ve created our Guide to Holiday Email Marketing. This free eBook is an invaluable resource during this most hectic season of the year. Download it today for practical tips and useful advice to help you put your holiday campaigns in motion or keep them running smoothly:

How to plan your campaigns

Get tips on goal-setting, reviewing past campaigns’ data, cross-promoting your products and services, and including your team in the holiday campaign excitement.

How to establish timelines that work for you

Determine the tools and resources at your disposal, and how you’ll put them to work for you. Which holidays or events will you use to promote your business? How often will you email your readers? How will you divide the work?

How to create your emails

The holiday season isn’t just hectic for businesses — consumers are bombarded with marketing materials every hour of the day. The care you take in crafting your emails helps you stand out from the rest of the pack. Get tips on personalization, calls to action, subject lines, graphics, when to send campaigns and more.

How to measure success

If an email campaign performs spectacularly but no one’s around to measure it, is it still a success? Tracking the results of your holiday campaigns is the final step in an effective seasonal plan. See what works and what needs improvement. If you track your campaigns as you send them, you can make adjustments as you go. You’ll also collect valuable data to refer to next year.

Editor’s note: This blog was originally published to the VerticalResponse blog in September 2014. It has been revised and updated for accuracy and relevance.

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