The sight of a Blue Apron box gets people hungry to know about the deliciousness inside. And you better believe that the luxurious gold box from Godiva makes the chocolates within taste all the sweeter.
The power of branded packaging is real. If you’re not investing in it, you’re missing an opportunity to wow your customers and stand out from the competition. Here are four ways to dress your products to impress:
1. Stay true to your brand
Consistent branded packaging is so important that tech giant Apple actually filed and was granted a patent for their shopping bag. You know that pearly white shopping bag customers walk away with when they purchase an iPhone or iPad? The bag has the same clean, sleek look and feel as the product within. And as a result, it’s instantly recognizable by everyone.
While patenting a bag is probably going a bit too far for most businesses, the packaging you use should still look and feel like it came from your business, and nowhere else.
2. Get noticed with free advertising
Putting your logo on a shopping bag or box is a powerful way to get noticed. Think about it: Every customer who walks down the street carrying that package is going to cross paths with plenty of people. And like a mini billboard, your logo is going to command attention!
What’s more, simply adding unique brand elements like colors and fonts to your packaging can get customers jazzed to share it with family and friends. Customers naturally share attractive packaging on social media, which spells free advertising for you.
3. Stand out with a simple logo
Your logo is the face of your business. If it’s shoddy or ill-designed, how will consumers know you’re not a fly-by-night operation? Send the right message with a strong logo that looks professional and stunning no matter where it appears. Keep in mind, your logo doesn’t need an intricate design and multiple colors to be a stunner. The best logos are often a combination of one to two fonts and one to two colors.
Aim to create a logo that can be scaled to any size and looks good in both color and black and white. That way, you can display it on your website, business cards, stationery, contracts, giant billboards and everything in between.
Chicago Vegan Foods features their bowtie-wearing logo on all their print marketing, social media channels and retail packaging, including business cards and packaging for Dandies All Natural Marshmallows.
4. Be a brand to remember
If you shopped at a store, and they just handed you an ordinary shopping bag with your product tossed inside, would you be thrilled? Make the “unboxing” of your product a delightful, memorable experience by packaging your products with branded panache.
Make customers feel special by including a branded thank you note or personal message. For example, all orders from The Trunk Club include a handwritten card from a personal stylist explaining the selection of products. Stick in the minds of customers with custom shipping tape. Make your brand pop with custom bubble wrap and shrink wrap. Omaha Steaks, for example, lovingly wraps each steak in a logo-stamped vacuum pouch. Add sophisticated style to your package using branded tissue paper, linen foil boxes, stand-up pouches and elegant embossing. Go easy on the earth with eco-friendly options. Fifty-two percent of people around the world say their decision to purchase a product partially depends on its packaging, and whether the brand is making a positive social and environmental impact. For example, FreshRealm delivers their meal kits in their reusable, branded packaging system. Surprise customers and stay top of mind by including some small freebies inside your box — in branded packaging, of course! Every Boxed.com shipment includes free samples and a handwritten thank you note with a coupon code on the back.
According to research cited by The Paper Worker, one-third of a consumer’s decision-making is based solely on product packaging. Don’t give them a reason to pass you by! Present your products in beautiful, branded style and create a memorable experience.